Top Apparel & Fashion Websites in Portugal

Name: Top websites in Portugal (Apparel & Fashion)
Creator: Semrush
License: https://semrush-3.ahsanprinters.com/_semrush_origin/semrush-3.ahsanprinters.com//company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Portugal, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.pt

2.06M

83.64%1.72M

16.36%337.01K

↓11.25%

↑7.3%

Direct

shein.com

941.1K

52.82%497.05K

47.18%444.05K

↑3.88%

↑37.51%

Direct

zara.com

861.89K

49.63%427.72K

50.37%434.17K

↓15.11%

↓22.7%

Direct

threads.com

680.54K

46.88%319.07K

53.12%361.47K

↓4.39%

↑234.23%

Direct

sprintersports.com

648.7K

35.28%228.85K

64.72%419.85K

↓30.31%

↓0.54%

Direct

hm.com

639.35K

36.28%231.96K

63.72%407.39K

↑11.63%

↓3.87%

Direct

adidas.pt

585.37K

36.66%214.6K

63.34%370.77K

↓14.04%

↓4.76%

Direct

mango.com

575.44K

30.39%174.89K

69.61%400.56K

↑11.73%

↓1.2%

Direct

parfois.com

475.66K

30.22%143.74K

69.78%331.92K

↑30.73%

↓7.65%

Direct

lefties.com

434.66K

30.32%131.77K

69.68%302.89K

↓5.53%

↑13.83%

Direct

tradeinn.com

422.97K

49.89%211.02K

50.11%211.95K

↑11.7%

↑3.36%

Direct

asos.com

387.44K

31.93%123.7K

68.07%263.74K

↑53.35%

↑3.05%

Referral

showroomprive.pt

365.03K

30.83%112.54K

69.17%252.49K

↑54.61%

↓3.88%

Direct

stradivarius.com

335.38K

28.43%95.34K

71.57%240.04K

↑26.45%

↑5.84%

Direct

laredoute.pt

301.24K

28.42%85.62K

71.58%215.63K

↑28.72%

↓12.85%

Direct

mangooutlet.com

286.13K

32.11%91.88K

67.89%194.25K

↑11.68%

↓1.51%

Direct

bershka.com

282.61K

45.55%128.73K

54.45%153.88K

↑19.83%

↓15.73%

Direct

pullandbear.com

280.1K

52.63%147.42K

47.37%132.68K

↓12.32%

↓17.77%

Direct

mo-online.com

247.17K

32.55%80.45K

67.45%166.73K

↓22.46%

↑43.25%

Direct

myspringfield.com

223.75K

43.45%97.23K

56.55%126.52K

↓38.47%

↓15.47%

Direct

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Key Insights on Top Apparel & Fashion Websites in Portugal on August 2026

As of August 2026, vinted.pt leads Apparel & Fashion in Portugal with 2.06M monthly visits. Its audience skews desktop-first (83.64% desktop / 83.64% mobile), and traffic is down month over month -11.25% and up year over year 7.3%. shein.com holds second with 941.1K visits and a desktop-leaning mix (52.82% desktop / 47.18% mobile), while zara.com ranks third with 861.89K visits.

Across the leaders, zapatosvas.com is the most mobile-first (100% of visits), whereas vinted.pt is the most desktop-reliant (83.64%). Momentum favors fendi.com in the latest month (933.88%), while swarovski.com shows the steepest pullback.

Acquisition patterns also differ: vinted.pt is driven primarily by search, vinted.pt by direct, and vinted.pt by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Portugal