Top Apparel & Fashion Websites in Japan

Name: Top websites in Japan (Apparel & Fashion)
Creator: Semrush
License: https://semrush-3.ahsanprinters.com/_semrush_origin/semrush-3.ahsanprinters.com//company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Japan, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mercari.com

49.89M

44.11%22.01M

55.89%27.88M

↓4.74%

↓20.22%

Direct

zozo.jp

19.83M

17.61%3.49M

82.39%16.33M

↓18.23%

↓15.46%

Direct

threads.com

19.2M

40.38%7.75M

59.62%11.45M

↓2.83%

↑389.38%

Search

shein.com

11.33M

19.85%2.25M

80.15%9.08M

↓36.36%

↑150.35%

Direct

uniqlo.com

9.37M

19.52%1.83M

80.48%7.54M

↓24.63%

↓13.65%

Search

orical.jp

4.79M

0.79%37.75K

99.21%4.76M

↓14.4%

↑47.21%

Direct

2ndstreet.jp

4.34M

18.29%793.94K

81.71%3.55M

↓23.48%

↓11.89%

Direct

wear.jp

4.08M

9.55%389.49K

90.45%3.69M

↓0.81%

↓23.4%

Direct

baycrews.jp

3.47M

17.94%622.73K

82.06%2.85M

↓6.15%

↓18.89%

Direct

montbell.jp

3.06M

22.93%702.15K

77.07%2.36M

↓0.19%

↓8.64%

Search

buyma.com

2.3M

52.52%1.21M

47.48%1.09M

↑10.31%

↓32.11%

Direct

united-arrows.co.jp

1.84M

19.15%352.38K

80.85%1.49M

↓23.28%

↓0.62%

Direct

locondo.jp

1.66M

25.88%429.45K

74.12%1.23M

↓16.01%

↓9.97%

Direct

jins.com

1.65M

13.43%221.36K

86.57%1.43M

↓21.4%

↓20.76%

Direct

onward.co.jp

1.2M

15.86%189.73K

84.14%1.01M

↓23.78%

↓46.18%

Direct

zara.com

853.86K

36.44%311.15K

63.56%542.71K

↓29.98%

↓12.39%

Direct

hm.com

819.35K

20.78%170.24K

79.22%649.11K

↓9.07%

↑23.94%

Direct

goldwin.co.jp

754.25K

36.05%271.92K

63.95%482.33K

↓16.03%

↓18.57%

Direct

chanel.com

701.88K

15.12%106.14K

84.88%595.74K

↑52.51%

↑19.21%

Direct

super-groupies.com

660.96K

6.08%40.17K

93.92%620.79K

↑133.11%

↑2.24%

Direct

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Key Insights on Top Apparel & Fashion Websites in Japan on August 2026

As of August 2026, mercari.com leads Apparel & Fashion in Japan with 49.89M monthly visits. Its audience skews mobile-first (44.11% desktop / 44.11% mobile), and traffic is down month over month -4.74% and down year over year -20.22%. zozo.jp holds second with 19.83M visits and a mobile-leaning mix (17.61% desktop / 82.39% mobile), while threads.com ranks third with 19.2M visits.

Across the leaders, lspace.com is the most mobile-first (100% of visits), whereas demandware.net is the most desktop-reliant (100%). Momentum favors vixpaulahermanny.com in the latest month (5,761,700%), while yoshidakaban.com shows the steepest pullback.

Acquisition patterns also differ: mercari.com is driven primarily by search, mercari.com by direct, and mercari.com by referral; overall, 77 of the top 100 sites are direct-led, 22 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Japan