Top Travel & Tourism Websites in Malta

Name: Top websites in Malta (Travel & Tourism)
Creator: Semrush
License: https://semrush-3.ahsanprinters.com/_semrush_origin/semrush-3.ahsanprinters.com//company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Malta, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

305.43K

98.48%300.79K

1.52%4.64K

↑11.63%

↑20.73%

Direct

ryanair.com

148.27K

98.27%145.7K

1.73%2.57K

↓5.84%

↑3.24%

Direct

skyscanner.net

91.06K

97.42%88.71K

2.58%2.35K

↑7.45%

↑11.97%

Direct

google.com.mt

83.02K

98.22%81.55K

1.78%1.48K

↓12.69%

↓65.01%

Direct

airbnb.com.mt

70.07K

99.53%69.74K

0.47%332

↓1.1%

↑9.91%

Direct

trip.com

68.43K

97.19%66.51K

2.81%1.92K

↑29.23%

↑62.94%

Direct

flightradar24.com

59.72K

98.94%59.08K

1.06%634

↑51.37%

↑76.17%

Direct

tripadvisor.com

55.64K

95.79%53.3K

4.21%2.34K

↓1.19%

↓24.63%

Search

getyourguide.com

45.66K

94.2%43.01K

5.8%2.65K

↑9.14%

↑16.85%

Paid

airbnb.com

36.81K

99.48%36.62K

0.52%191

↑18.52%

↑101.14%

Direct

skylinewebcams.com

26.61K

97.62%25.97K

2.38%632

↓26.74%

↑24.5%

Direct

turkishairlines.com

22.54K

94.61%21.32K

5.39%1.21K

↑5.04%

↑25.58%

Direct

wizzair.com

21.2K

97.5%20.67K

2.5%529

↓9.53%

↑19.56%

Direct

kiwi.com

15.09K

99.01%14.94K

0.99%149

↑8.64%

↑24.96%

Direct

easyjet.com

13.89K

88.93%12.36K

11.07%1.54K

↑12%

↑2.38%

Direct

malteseislandsweather.com

13.64K

81.06%11.05K

18.94%2.58K

↓21.5%

↑185%

Direct

rome2rio.com

12.78K

97.43%12.45K

2.57%329

↑70.82%

↓13.66%

Direct

virtuferries.com

11.73K

94.36%11.07K

5.64%662

↑6.99%

↓8.01%

Search

hotels.com

11.57K

99.27%11.49K

0.73%84

↓5.52%

↓5.21%

Direct

royalcaribbean.com

11.07K

97.94%10.84K

2.06%228

↑789.32%

↑8.83%

Direct

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Key Insights on Top Travel & Tourism Websites in Malta on August 2026

As of August 2026, booking.com leads Travel & Tourism in Malta with 305.43K monthly visits. Its audience skews desktop-first (98.48% desktop / 98.48% mobile), and traffic is up month over month 11.63% and up year over year 20.73%. ryanair.com holds second with 148.27K visits and a desktop-leaning mix (98.27% desktop / 1.73% mobile), while skyscanner.net ranks third with 91.06K visits.

Across the leaders, cruisetopic.com is the most mobile-first (40.84% of visits), whereas myeasol.com is the most desktop-reliant (100%). Momentum favors carhiremauritius.com in the latest month (137,650%), while aceenglishmalta.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 65 of the top 100 sites are direct-led, 20 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Malta