Top Beauty & Cosmetics Websites in Estonia

Key Insights on Top Beauty & Cosmetics Websites in Estonia on August 2026

As of August 2026, tallink.com leads Beauty & Cosmetics in Estonia with 159.84K monthly visits. Its audience skews desktop-first (89.82% desktop / 89.82% mobile), and traffic is down month over month -0.19% and up year over year 38.73%. fragrantica.com holds second with 30.38K visits and a desktop-leaning mix (94.87% desktop / 5.13% mobile), while tradehouse.ee ranks third with 24.42K visits.

Across the leaders, polyurea.ee is the most mobile-first (100% of visits), whereas oriflame.com is the most desktop-reliant (100%). Momentum favors lookfantastic.it in the latest month (20,550%), while kuivtoit.ee shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 51 of the top 100 sites are direct-led, 43 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.