Top Beauty & Cosmetics Websites in India

Name: Top websites in India (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in India, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nykaa.com

9.93M

10.87%1.08M

89.13%8.85M

↓27.22%

↑29.53%

Direct

discoverpilgrim.com

7.54M

1.85%139.27K

98.15%7.4M

↑50.57%

↑153.41%

Direct

purplle.com

3.1M

3.26%100.87K

96.74%3M

↓2.54%

↑31.81%

Direct

thedermaco.com

2.64M

3.87%102.16K

96.13%2.54M

↓12.04%

↑7.59%

Direct

bombayshavingcompany.com

2.56M

3.54%90.54K

96.46%2.47M

↓9.93%

↑1.99%

Direct

gharsoaps.shop

2.48M

2.34%58.01K

97.66%2.42M

↓44.38%

↑308.52%

Direct

mcaffeine.com

2.12M

2.46%52.11K

97.54%2.07M

↓4.91%

↑59.58%

Direct

nykaaman.com

1.91M

12.32%235.81K

87.68%1.68M

↓26.05%

↑30.44%

Direct

mamaearth.in

1.85M

3.22%59.48K

96.78%1.79M

↑3.11%

↓18.89%

Direct

beminimalist.co

1.85M

8.77%161.88K

91.23%1.68M

↑0.9%

↑63.45%

Direct

bellavitaorganic.com

1.84M

3.72%68.49K

96.28%1.77M

↑10.32%

↑88.69%

Direct

themancompany.com

1.79M

2.76%49.51K

97.24%1.74M

↓2.12%

↑82.19%

Direct

dotandkey.com

1.4M

5.78%80.92K

94.22%1.32M

↑10.87%

↑26.94%

Direct

beardo.in

1.38M

4.81%66.63K

95.19%1.32M

↓15.95%

↑46.41%

Direct

fragrantica.com

1M

32.15%322.65K

67.85%680.83K

↑1.61%

↑73.25%

Direct

reneecosmetics.in

991K

1.51%14.97K

98.49%976.03K

↓6.13%

↑7.39%

Direct

thedeconstruct.in

953.63K

4.9%46.7K

95.1%906.94K

↑40.32%

↑65.25%

Direct

plumgoodness.com

880.43K

6.63%58.41K

93.37%822.03K

↓56.87%

↑45.45%

Direct

justherbs.in

707.58K

1.55%10.96K

98.45%696.62K

↓5.35%

↑64.94%

Direct

nnnow.com

687.85K

15.4%105.94K

84.6%581.91K

↓1.1%

↑18.62%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in India on August 2026

As of August 2026, nykaa.com leads Beauty & Cosmetics in India with 9.93M monthly visits. Its audience skews mobile-first (10.87% desktop / 10.87% mobile), and traffic is down month over month -27.22% and up year over year 29.53%. discoverpilgrim.com holds second with 7.54M visits and a mobile-leaning mix (1.85% desktop / 98.15% mobile), while purplle.com ranks third with 3.1M visits.

Across the leaders, biotherm.com is the most mobile-first (99.38% of visits), whereas splashfragrance.in is the most desktop-reliant (36.46%). Momentum favors biotherm.com in the latest month (482.78%), while lorealparis.co.in shows the steepest pullback.

Acquisition patterns also differ: nykaa.com is driven primarily by search, nykaa.com by direct, and nykaa.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in India