Top Automotive Websites in Kenya

Name: Top websites in Kenya (Automotive)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Automotive Websites in Kenya, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

the-star.co.ke

1.44M

9.9%142.75K

90.1%1.3M

↓14.92%

↑10.68%

Direct

jiji.co.ke

1.2M

82.99%994.09K

17.01%203.74K

↓15.79%

↓14.08%

Direct

beforward.jp

99.82K

84.23%84.08K

15.77%15.75K

↓25.67%

↑19.64%

Direct

sbtjapan.com

77.58K

80.06%62.11K

19.94%15.47K

↓29.26%

↓18.83%

Direct

mogo.co.ke

76.05K

93.77%71.31K

6.23%4.74K

↓14.52%

↑27.71%

Direct

motor1.com

51.29K

4.74%2.43K

95.26%48.86K

↑54.97%

↓58.63%

Direct

formula1.com

51.02K

93.74%47.82K

6.26%3.19K

↓61.96%

↑0.9%

Direct

thedrive.com

35.77K

1.83%656

98.17%35.11K

↓10.8%

↓60.05%

Direct

autotrader.co.uk

35.72K

83.5%29.83K

16.5%5.9K

↓1.37%

↓0.64%

Direct

kenyatalk.com

26.95K

29.56%7.97K

70.44%18.98K

↓14.86%

↓61.54%

Direct

wrc.com

26.81K

1.91%513

98.09%26.3K

↑1,730.31%

↓22.24%

Direct

topgear.com

25.12K

11.14%2.8K

88.86%22.32K

↓34.06%

↓59.28%

Direct

carduka.com

25.09K

80.53%20.21K

19.47%4.89K

↑7.69%

↑246.2%

Search

aakenya.co.ke

23.46K

46.12%10.82K

53.88%12.64K

↓57.71%

↓16.48%

Direct

cars.co.za

22.82K

86.36%19.71K

13.64%3.11K

↑39.19%

↓25.76%

Referral

webuycars.co.za

21.82K

100%21.82K

-

↑2,052.27%

↑208.69%

Referral

goo-net-exchange.com

20.74K

95.38%19.78K

4.62%958

↓27.26%

↑81.73%

Direct

autotrader.co.za

19.88K

100%19.88K

-

↑266.88%

↑4.47%

Referral

carnewschina.com

19.21K

3.08%591

96.92%18.62K

↓17.65%

↓60.1%

Direct

autocheck.com

18.36K

100%18.36K

-

↓11.93%

↓56.14%

Direct

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Key Insights on Top Automotive Websites in Kenya on August 2026

As of August 2026, the-star.co.ke leads Automotive in Kenya with 1.44M monthly visits. Its audience skews mobile-first (9.9% desktop / 9.9% mobile), and traffic is down month over month -14.92% and up year over year 10.68%. jiji.co.ke holds second with 1.2M visits and a desktop-leaning mix (82.99% desktop / 17.01% mobile), while beforward.jp ranks third with 99.82K visits.

Across the leaders, sgcarena.com is the most mobile-first (100% of visits), whereas webuycars.co.za is the most desktop-reliant (100%). Momentum favors mekina.net in the latest month (14,219.42%), while jamesedition.com shows the steepest pullback.

Acquisition patterns also differ: the-star.co.ke is driven primarily by search, the-star.co.ke by direct, and the-star.co.ke by referral; overall, 72 of the top 100 sites are direct-led, 17 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Automotive Websites in Kenya