Top Hospitality Websites in Iceland

Name: Top websites in Iceland (Hospitality)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Hospitality Websites in Iceland, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

248.07K

99.59%247.07K

0.41%1.01K

↓1.05%

↓0.96%

Direct

guesty.com

10.32K

100%10.32K

-

↓40.06%

↑1,887.39%

Direct

islandshotel.is

9.45K

100%9.45K

-

↑520.49%

↑13.48%

Direct

hotels.com

9.39K

100%9.39K

-

↓19.73%

↓10.46%

Direct

skylinewebcams.com

7.05K

99.02%6.98K

0.98%69

↑14.22%

↑65.18%

Direct

agoda.com

6.98K

100%6.98K

-

↑63.65%

↑2.6%

Direct

bluelagoon.com

6.84K

98.77%6.76K

1.23%84

↓21.96%

↓0.36%

Direct

webhotelier.net

6.78K

100%6.78K

-

↑6.57%

0%

Direct

hilton.com

6.51K

100%6.51K

-

↑7.78%

↓1.49%

Direct

marriott.com

3.48K

100%3.48K

-

↑2.56%

↑0.65%

Search

hostelworld.com

3.16K

97.37%3.07K

2.63%83

↑24.69%

↑22.27%

Direct

aventura.is

2.95K

100%2.95K

-

↓24.64%

↓8.18%

Direct

bookvisit.com

2.76K

100%2.76K

-

↑101.17%

↑289.4%

Referral

lodgify.com

2.75K

100%2.75K

-

↑31.1%

↑2,709.33%

Direct

hdhotels.com

2.69K

100%2.69K

-

↑393.76%

↓8.71%

Search

kayak.ie

2.54K

100%2.54K

-

↓19.75%

↓7.97%

Direct

synxis.com

2.5K

100%2.5K

-

↓36.69%

↑50.68%

Referral

hyatt.com

2.21K

100%2.21K

-

↑95.31%

↓7.78%

Direct

bookassist.com

2.17K

100%2.17K

-

↑632.43%

↑111.55%

Referral

coral-hotels.com

2.12K

100%2.12K

-

↑197.34%

↓9.14%

Direct

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Key Insights on Top Hospitality Websites in Iceland on August 2026

As of August 2026, booking.com leads Hospitality in Iceland with 248.07K monthly visits. Its audience skews desktop-first (99.59% desktop / 99.59% mobile), and traffic is down month over month -1.05% and down year over year -0.96%. guesty.com holds second with 10.32K visits and a desktop-leaning mix (100% desktop / 0% mobile), while islandshotel.is ranks third with 9.45K visits.

Across the leaders, lasalabanus.com is the most mobile-first (100% of visits), whereas guesty.com is the most desktop-reliant (100%). Momentum favors renters.pl in the latest month (5,740%), while beds24.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 50 of the top 100 sites are direct-led, 25 are search-led, and 15 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Hospitality Websites in Iceland